Vidéos
Certain
underground
stations have
tested the
diffusion of odours.
The public felt less stressed
and more inclined to open up to other people. Reading these reports, the advantage of interactive fragrance for Web sites and television can be immediately felt. The future of the fragrant web therefore seems assured.
Imagine a Web florist
proposing that you smell the subtle
fragrance of one of his bouquets of
flowers. A coffee roasting company with
the smell of roasted coffee. A restaurant owner who allows you to breathe in the odour of his
menus. A weather forecast illustrated with the smell
of dry hay, damp earth, lavender or, depending on the weather, the region and the season.
Even video games are concerned. In the middle of
the race, at the wheel of your F1, on the Le Mans or Indianapolis circuit, you are stimulated by the smell of overheated tyres and petrol. In a war game, the acrid smell of gunpowder affects your adrenaline.
The role of perfume, fragrance and odours is essential in our life. It stirs up all sorts of sensitive emotions within us. It is vital. Imagine a perfumed e-mail.
An e-mail sent by "Smail",
the messaging
service that can
be proposed by an
interactive
television
channel. This e-mail
makes more sense. It
awakes echoes
in your memory,
recollections. It
already possesses its
olfactory signature.
Smells have a considerable influence on our behaviour. In 1995, the diffusion of perfume in a casino induced a 45% increase
in betting!
In boutiques, stores and supermarkets, the diffusion of fragrance at strategic points enabled them to increase the time a customer spent in the store by 16%, with a rise in sales of 10 to 20%.

Fragrance diffusers
can even be found in
very "switched on" boutiques:
linen cupboards,
inkwells, bakers
etc.

And other examples …
- an online perfumed catalogue
- a site on Burgundy wines
- applications in the field
of Public Health