Vast "click and mortar" type consortiums are being formed; hybrid companies combining the old and new economies. The challenge of electronic business is leading major groups to restructure and form numerous alliances.
Internauts will be confronted with very diversified offerings. They will have control over their choices and, to some extent, deal the cards.
To develop customer loyalty, companies will have to propose a personalised service, perfectly satisfying their requirements.
In new-generation Internet, the relationship with a customer, his profile and development of loyalty becomes a major issue.
