To imagine them – by using the technical and human science expertise of the CNET, Centre National des Etudes en Télécommunications (National Telecommunications Studies Centre), which has since become France Telecom R&D.

The aim was to develop, simulate and test innovation and startling projects on our customers. The methods used (creativity workshops, use of a variety of partnerships, collaboration with artists) and the exploration of unusual perspectives gradually proved our worth within France Telecom R&D.

The Studio créatif pursue this mission but has extended its vision of innovation and its fields of exploration and research..

The Studio has gradually stepped up its activity and emphasised the importance of close co-operation between operating staff and researchers who are now pooling their resources in their work.