The customer, always at the core of our research is obviously a privileged partner. We observe and study his habits and breaks with habits, his dreams, fears and wishes – and then project ourselves into his future.

This study of customers’ present and imaginary situations gives rise to concepts, ideas and then utilization scenarios and prototypes for new services for our everyday life in the future.

Experimenting with their use is then a major stage for Studio researchers. In our two workshops, in Issy and Rennes, we stage illustrations of service concepts. Visitors from outside come and test the demonstrations and prototypes of concepts for their everyday life in the future. Their comments and reactions are preciously recorded: they contribute to the improvement of our concepts.

 

In addition, trainees, students preparing theses, artists and external consultants regularly spend time with us and offer their collaboration.
With our broad cross-section of expertise, we explore major strategic themes for France Telecom: universal mobility, the companies of the future, continuity between private and public spaces, between the workplace, home and entertainment environments.

Via our area of study into the Imaginary, we are greatly interested in new uses for the Internet. We observe and study the emotional, sensitive and affective aspects of exchanges offered by the Net, new interfaces and new methods of surfing between real and virtual worlds and communicating objects and clothing.

 

Meeting professionals in such areas as tourism, design, fashion, the arts, innovation and management and forming partnerships with them is a vital stage for us in the enrichment of our approach. Sharing and widening our expertise, our scope and vision of the world and people is indeed crucial and help us tremendously to develop innovative, unusual and startling ideas, while avoiding naïve concepts.

The Studio créatif teams are located in several France Telecom R&D sites - in Issy-les-Moulineaux, Rennes, Grenoble and San Francisco in the United States – which ensures we are actually multi-cultural, close to our partners and constantly able to implement a scanning process to take on board new trends and technology.